Recently MUFE relaunched and revamped their lipstick range with the Artist Rouge, new formula and an incredible range of colors.
I'm lucky enough to have a flagship store in my city (Bologna), which is called La Truccheria and it's also a MUFE Accademy (where you can train to become a certified Mua), and that's why I got to partecipate to the new Rouge Artist launch.
I'm very recognizable at this type of event, because after swaching products over and over again I always look like I just finished a body painting session!
But let's focus on these new lipsticks.
There are 46 shades, each one is classified with a letter (M=Matte, C=Créme) and a number.
MUFE developed a new technology, so the pigments are refined three times to guarantee maximum color impact, and since the pigments are combined with transparent oil they come out pure and unalterated.
They actually used specific waxes to increase the lipsticks' lasting power, candelilla for matte shades (they should last 10 hours) and sunflower seeds for the creamy ones (they should last up to 8 hours).
In the formula there are as well macadamia and mallow oils, perfect to hydrate and prevent dryness, or Sahara desert as I use to call it.
The packaging is very sleek, it combines matte black and bright silver, and the lipstick bullet shape it's perfect for a smooth and precise application, you could even skip the lip pencil.
MUFE teamed up with the popular Swedish duo Icona Pop and collaborated to create two limited edition shades inspired by the band elekro punk sound, C 603 edgy blue and M 401 classic red.
These are all the photos I took at the event with swatches of some of the lipsticks, let me know what you think and see you soon with a new beauty review!
I'm lucky enough to have a flagship store in my city (Bologna), which is called La Truccheria and it's also a MUFE Accademy (where you can train to become a certified Mua), and that's why I got to partecipate to the new Rouge Artist launch.
I'm very recognizable at this type of event, because after swaching products over and over again I always look like I just finished a body painting session!
But let's focus on these new lipsticks.
There are 46 shades, each one is classified with a letter (M=Matte, C=Créme) and a number.
MUFE developed a new technology, so the pigments are refined three times to guarantee maximum color impact, and since the pigments are combined with transparent oil they come out pure and unalterated.
They actually used specific waxes to increase the lipsticks' lasting power, candelilla for matte shades (they should last 10 hours) and sunflower seeds for the creamy ones (they should last up to 8 hours).
In the formula there are as well macadamia and mallow oils, perfect to hydrate and prevent dryness, or Sahara desert as I use to call it.
The packaging is very sleek, it combines matte black and bright silver, and the lipstick bullet shape it's perfect for a smooth and precise application, you could even skip the lip pencil.
MUFE teamed up with the popular Swedish duo Icona Pop and collaborated to create two limited edition shades inspired by the band elekro punk sound, C 603 edgy blue and M 401 classic red.
These are all the photos I took at the event with swatches of some of the lipsticks, let me know what you think and see you soon with a new beauty review!
Recentemente la MUFE ha rilanciato i suoi rossetti Artist Rouge, con una formulazione tutta nuova ed un'incredibile selezione di colori.
Ho la fortuna di avere nella mia città un loro punto vendita esclusivo, La Truccheria, che è anche Accademy (la loro scuola per diventare Mua certificati) e ho così potuto partecipare all'evento dedicato ai nuovissimi Artist Rouge lipsticks.
Io mi faccio sempre riconoscere, perchè sono quella che fa swatches di tutto a ripetizione e a fine serata sembro appena uscita da una seduta di body painting.
Ma concentriamoci su questi bellissimi rossetti.
Ci sono 46 tonalità tutte contraddistinte da una M (Matte) o una C (Créme) che identificano il finish del rossetto.
Grazie ad un processo di tripla raffinazione, i pigmenti del colore risultano incredibilmente vividi, ed essendo miscelati con un olio trasparente si mantengono puri, inalterati.
La durata è amplificata grazie all'utilizzo di cere particolari, la candelilla per i rossetti opachi (per cui MUFE promette una durata di 10 ore) e semi di girasole per i rossetti cremosi (per cui MUFE promette una durata di 8 ore).
All'interno dei rossetti troviamo anche olio di malva e olio di macadamia, che idratano le labbra e ne prevengono la secchezza, o l'effetto siccità come dico io.
Il packaging combina il nero satinato al metallo, semplice ma d'impatto, la forma del rossetto così smussata permette un'applicazione molto precisa, si potrebbe quasi fare a meno della matita.
Testimone d'eccezione per i nuovi Artist Rouge è il duo svedese Icona Pop, che hanno creato in collaborazione con MUFE due rossetti in edizione limitata che rappresentano il loro stile elektro punk: C 603 un blu eccentrico e M 401 un rosso classico.
Vi lascio con le foto che ho scattato all'evento in cui troverete anche alcuni swatches di questi bellissimi rossetti, fatemi sapere cosa ne pensate e ci vediamo presto con una nuova beauty review!
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